CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed. Over half of all those surveyed mentioned CENTURY 21!
"Please tell me which real estate companies or services you have heard of." (Results are based on all brands mentioned regarless of order.)
FIRST IN CONSUMERS' MINDS
CENTURY 21 is the real estate organization consumers think of FIRST.
"Please tell me which real estate companies or services you have heard of." (Results are based on brands mentioned first by consumers.)
WEBSITE TRAFFIC GROWTH YEAR OVER YEAR
Century21.com traffic continues to grow year over year, as buyers and sellers continue to utilize Century21.com as a resource for their real estate needs.
LEADER IN CONSUMER VISITS COMPARED TO OTHER NATIONAL REAL ESTATE FRANCHISE BRAND WEBSITES
Century21.com enjoys the highest number of consumer visits when compared to other national real estate franchise brand websites (based on unique persons visiting website, counting
each person only once in totals).
Source: 2003 Ad Tracking Study. The survey results are based on 1085 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who have
either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. The sample size for questions referring to future consideration is based on
618 respondents who plan on buying/selling a home within the next two years with a margin of error of +/- 3% at 90% confidence level. Brand and Advertising awareness questions are based
on a sample of 1085 respondents with a margin of error of +/- 2% at 90% confidence level. The study was conducted between February 2nd - August 9th, 2003 by Millward Brown, a leading
global market research organization.
